What Are Cookies Anyway?

Cookies are small text files stored on your device when you visit websites. They help sites remember you and your preferences between visits.

Think of them like a bookmark the website places in your browser. Next time you visit, the site checks the bookmark and can load your preferences automatically.

We use cookies to make zavicoelexa.com work properly and to understand how people use our budgeting tools. Some cookies are necessary for basic functionality. Others help us improve the platform based on how people actually use it.

Types of Cookies We Use

How We Actually Use This Data

Our analytics cookies tell us things like which budget templates get used most often, where people abandon the signup process, and which help articles actually solve problems.

For example, we noticed in late 2024 that many users struggled with our cash flow forecasting tool. Cookie data showed us exactly where they got confused. We redesigned that section in early 2025, and completion rates improved significantly.

Marketing cookies help us avoid showing budgeting ads to people who've already signed up. They also let us create audiences of people interested in specific features, like invoice tracking or expense categorization.

Data Retention

Most cookies expire after your browsing session ends. Some functional cookies last up to a year so we don't ask for preferences repeatedly. Analytics data gets anonymized after 14 months.

Managing Your Cookie Preferences

You have complete control over non-essential cookies. The button at the top of this page rejects all tracking and marketing cookies while keeping essential ones active.

Your browser also has built-in cookie controls. Every modern browser lets you block third-party cookies, delete existing cookies, or get notified before sites set new ones.

Blocking all cookies might affect site functionality. You won't stay logged in between visits, and we won't remember your dashboard customizations or preferred currency settings.

Third-Party Cookies

We use Google Analytics to understand site usage patterns. Google sets its own cookies and has its own privacy policy. You can opt out of Google Analytics specifically using their browser add-on.

Our payment processor also sets cookies during checkout to prevent fraud and ensure transactions complete securely. These are essential for processing payments.

We don't use advertising networks that create detailed profiles across thousands of websites. Our marketing tracking is limited to understanding how people interact specifically with zavicoelexa.com.

Changes to This Policy

We update this policy when we add new features or change tracking practices. The last update date is at the top of this page.

Significant changes get announced via email to registered users. We won't start using cookies in fundamentally different ways without notifying you first.